Many business owners set out to invest in their business. But what does that mean, exactly?
You might first think of product development, marketing, or hiring. But one investment you don’t want to overlook is a great website and excellent branding.
And just like any smart investment, you’ll want to understand the return, both in terms of revenue and results beyond the bottom line.
Direct ROI: Increased Revenue
The most obvious return is increased revenue. But that broad category usually breaks down into three measurable improvements:
Better Conversions
Strong design, clear copy, and better calls-to-action can significantly increase conversions.
Small tweaks can lead to incredible results. A jump from 1% to 2% conversion rate, for example, may seem small, but that is double the results. From the same traffic!
“Janet took my old, archaic website and made it shiny and new. She seems to instinctively know what it takes to get eyeballs on her client’s pages. As each website grows, Janet has all the skills to take you wherever you’d like to go. The only website designer I will make referrals to is Janet from JAGmedia.”
Rommy Faversham
Thoroughbred Pedigree Analyst & Author
EquicrossLos Angeles, CA
More Organic Traffic
Gone are the days of keyword stuffing your way to great search results. Google now rewards sites that are fast, well-structured, and SEO-optimized. All things professional website development provides.
But a great website with clear branding also attracts the right visitors. Strong branding helps ideal client recognize themselves in your content, and then in your product or services. In today’s digital world, high-quality organic traffic is gold.
Higher Average Order Value
For many small business owners, upselling is a great idea in theory. Designing a flow that works while maintaining a seamless client experience is another story.
“Jagmedia took a nearly dead website with minimal online presence and brought it into the 21st century. Together, myself and Jagmedia co-created a website that has life. People visit, schedule appointments, talk to our doctors thru it, watch videos, are educated… the online store is next.
Jagmedia went the extra mile staying connected thru the process, was available and open to comments, tweaked what was needed and guided us thru from concept to creation to presence.
Dr. Jeffrey Ptak
Ptak Family Chiropractic
Santa Monica, CA
A smart website layout can lead to product bundling, add-ons, and upgrades. All while improving the client experience, it’s a win-win.
More qualified traffic, stronger conversion rates, and higher order values already make for a strong ROI, but the returns on your investment don’t end there.
Secondary ROI: Time, Trust, and Tech
Time Saved
Hiring professionals for your website design services means you get a beautiful, functional site and your time back.
No more Googling plugins or fighting with page builders. You stay focused on your zone of genius while experts handle the tech, visuals, and strategy.
Brand Trust
First impressions matter. Your website is often a client’s first look into your brand. A beautiful, easy-to-use site builds instant credibility and trust.
From initial interest to purchase to ongoing loyalty, user experience (UX) matters. A smooth client journey helps reduce friction and increase client satisfaction.
“Janet’s work on my website has been superb! She not only listens closely to what I ask her to do, but also makes creative recommendations on how the design and application can be better optimized, which has been hugely helpful. I’m getting great feedback on the look, feel and messaging of my site with the new changes. Talk with Janet if you’re wanting a positive, collaborative design experience.”
Laurie Hacking, Business Coach
Step Into More
Los Angeles, CA
Effective Technology
A website should work for you, not against you. Yet, for many business owners it’s a great point of frustration.
Final Thoughts
If improving your bottom-line is your goal, consider investing in website and brand development. But if running your business more smoothly and improving client experience is your goal, well then, also consider investing in website design services.
Your website can be an asset. It can position your business as credible, trustworthy, and ready to grow. And the best news is it doesn’t have to be yet another looming task on your business to-do list.
If you’re serious about investing in your business, don’t underestimate the ROI of getting your website right.
Written by Becca Andrews
Founder & Money Coach at Money Beyond Math
Becca helps small business owners get confident with their personal finances, so money stress stops holding their business back. Not sure how much you can afford to invest in your business? Becca knows the answer.
